Real Estate Services

“Historically, real estate ownership has outperformed almost all other investments. Here at Russell Properties we put together “product” and “market expertise” when dealing with the disposition of real property and potential buyers. It’s a powerful approach …and it spells success. We have used this marketing technique successfully in our client’s portfolio for over 32 years.

Please navigate through our Sale Services web page. There is a lot in here for the would-be buyer or seller. See how we use “product” and “market expertise” to help thousands of clientele over the past 32 years. Please do not hesitate to call or email with any questions. 

Here’s how we help combine “product” & “market expertise” that results in sales.

  1. Helping you with strategy…sell or rent?
    Selling quickly or fixing it up first, for example. If it meets your objectives, I can rent your home for long term (market to either rent or sell), short term (for a variety of situations), or stage it with tenants who keep the house in great condition during the selling process. I can also search for a tenant that wishes to buy the home in the future (“rent to own”).
  2. Helping you understand the fiduciary obligations 
    I love negotiating, I do it well, and do so exclusively on your behalf. One exception: if I personally find the buyer, I may convert to a neutral “transaction broker” in order to get the offer signed and the deal closed. Again, in performing real estate I am committed to the highest levels of integrity and professionalism, and support the Realtor Code of Ethics.
  3. Helping you creating and executing a marketing plan 
    Together, our marketing objective is to inform and attract the largest audience of qualified, motivated buyers in the least amount of time. The most effective combination is to use the MLS, the Internet, our news letter, yard & directional signs and open houses. Additionally, I target Realtors with flyers, and at weekly broker meetings. 
  4. Help you determine the best asking price 
    Given the facts about the value of your home, we cover the details together. You receive my honest opinions, and you make the final determination about price. The price range of your home should not vary between companies. It should be based on current market conditions, information that is available to us all. Realtors control MARKETING PLANS, not MARKET PRICE. 
  5. Helping you to market effectively 
    When you select me to work for you, you will receive my recommendations for your property; a prioritized list of items that will make the most of our marketing efforts, and of your bottom line. Reviewing it together, we agree on what to complete and when to put the home on the market. I will help you work on them; I'm there every step of the way!
  6. Helping you with referrals or fix up services 
    Our management division has every type of vendor you can imagine. All independent, insured and work at discount rates because of the volume we give them. We provide supervision and coordination of repairs for a nominal surcharge. The vendors that we work with every day are available to you for virtually any need. Referrals to vendors are freely provided.
  7. Helping you to reach buyers 
    The best means of reaching ready, willing buyers we have found is through our Property Management Department. We have a ready pool of 700 investors that look forward every month to our email fliers about “What’s for sale”. Our second best inquirer is our news letter, then the MLS and our REALTOR friends. Other sources are the Orlando Sentinel newspaper, lockboxes, signs, flyers and most definitely “open houses”. We love to do “open houses.”
  8. Helping you to reach buyers through the Internet 
    Our website; Our newsletter; and
  9. Helping with good relationships
    I have a good reputation with fellow Realtors and Property Managers. This is through the normal course of working with them, and also through participating in organized activities such as NARPM, our professional organization. They do not hesitate to show my listings! I follow through on showings by calling the buyers’ agents and soliciting feedback.
  10. Helping you to qualify the buyer 
    The key is persistence when an offer comes in from another agent. There is a big difference in “pre-qualified” and “pre-approved,” for example.
  11. Helping you to negotiate with the buyer 
    Having a professional negotiator on your side is how to get the best deal. I can advise you about the value, the pros and cons of the offer, and the risks and benefits of accepting, countering or rejecting. I’m an excellent negotiator.
  12. Helping the buyer regarding financing 
    Although the selling agent should be heading this part up, it is sometimes imperative to expedite or even move the loan package. Assertiveness can mean the difference in getting the deal closed! It’s attention to detail.
  13. Helping the purchase contract stay on course 
    I have an excellent closer that tracks dates and details for us, at no cost to you. She keeps in touch with buyer, seller, agents, title company and lender. With her attention to the details, the process of tying up loose ends will go more smoothly. And by solving problems early, they tend to stay small.
  14. Helping by keeping you informed at all times 
    I will call you at least once a week, on Tuesdays (normally) to go over what has been done on your behalf, how often it has been shown, and feedback, if any.

And now you ask “Why a REALTOR®?”

Selling your home is like selling a business. You may only get one chance in a lifetime and if you don't get top dollar for it, you may not get a second chance. So it’s important. It definitely deserves a through review before selecting a Company or Sales agent. That’s why being a REALTOR is important. I believe everyone should belong to their professional organization and here at Russell Properties we all do.

All real estate licensees are not the same. Only real estate licensees who are members of the National Association of REALTORS® are properly called REALTORS®. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of homebuyers would use the same REALTOR® again. REALTORS® are committed to treat all parties to a transaction honestly.

Real Estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®!

Click below to proceed to "Buyers Agent".